Forget Florence: six of the best towns in Tuscany to escape overtourism

Beyond the Tuscan capital, there are exquisite towns with Medici fortresses, stunning frescoes, Roman amphitheatres – and not a selfie stick in sight

First, it was Barcelona, Venice and Dubrovnik. Now, Florence has joined the most overtouristed destinations in the world: its 365,000 inhabitants shared their city last year with 4.6 million visitors. The director of the city’s Accademia gallery – home to Michelangelo’s David – talked in 2024 about “hit and run” tourism, describing visitors “on a quick in-and-out mission to take selfies … trampling the city without contributing anything”. Local author Margherita Calderoni describes Via Camillo Cavour, a street leading to the Duomo, as a “rancid soup” of chain restaurants and “shops selling plastic trinkets from who knows where”.

Although steps are being taken – the city council has introduced a ban on new short-term lets and is promoting sights in lesser-known neighbourhoods – tackling overtourism is a challenge. And other Tuscan cities, such as Siena and San Gimignano, are suffering too. But beyond these honeypots, Italy’s fifth-largest region is full of glories, with not a takeaway chain or selfie stick in sight. Here are six of my favourites.

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Author: Liz Boulter